01. Hero / Introduction
Find. Book. Create.
Tagline:
A faster path from idea to booked shoot.
Supporting message:
Booking a photographer should not feel like project management.
Core idea:
One connected booking journey.
02. Problem / Opportunity
A faster path from idea to booked shoot.
Problem:
Booking a photographer should not feel like managing a project.
Goal:
Create a simpler, faster and more connected journey from discovering a photographer to confirming a booking.
Key focus areas
Speed
Clarity
Simplicity
Connected experience
03. Booking Experience
From need to confirmed booking.
The experience takes the user through a structured booking flow:
Discover → Select → Configure → Review → Confirm
The focus is on reducing friction and making each step clear and predictable.
04. Information Architecture / UX Flow
From structure to certainty.
03 / Lo-fi
The low-fidelity exploration focuses on organizing the booking journey before moving into visual design.
UX principles
Clear hierarchy
Simple navigation
Progressive information
Easy decision-making
Consistent interaction patterns
05. Visual Identity
A bright signal on a warm foundation.
The visual direction combines a warm, approachable foundation with a bright purple/blue accent system.
Brand direction
Warm neutral backgrounds
Bright purple primary accent
Soft blue/purple highlights
High-contrast dark surfaces
Clean, minimal interface
06. Design System
Clear at every scale.
Typography:
Manrope
Type system
Display
Heading
Body
Caption / supporting text
Color system
The palette includes:
Primary purple
Blue/purple accent
Green
Yellow
Orange
Red
Neutral greys
Dark/black surfaces
Warm off-white backgrounds
Design principle
Simple. Consistent. Reusable.
07. Component System
A system built for rhythm.
The design system establishes reusable components and patterns across the product.
Components shown
Grid/layout system
Cards
Buttons
Form fields
Selection controls
Status indicators
Navigation elements
Booking components
Purpose
Create consistency across screens while allowing the interface to scale efficiently.
08. Contextual Discovery
Discover with context, not guesswork.
The discovery experience provides users with enough information to make confident decisions.
Focus
Photographer discovery
Relevant profile information
Visual previews
Booking context
Clear actions
Reduced uncertainty
Goal: Help users understand their options before committing.
09. Post-Booking Experience
The experience continues after checkout.
The product experience doesn't end once the booking is confirmed.
Post-booking experience includes
Booking information
Photographer communication
Shoot details
Status / confirmation
Ongoing booking management
Supporting actions
Principle:
A confirmed booking should transition naturally into a managed shoot experience.
10. Final Experience
Find. Book. Create.
The final product brings the entire journey together:
Find the right photographer.
Book with confidence.
Create the shoot experience.
Overall design philosophy
Designed a faster, clearer booking experience that connects discovery, selection, payment, and post-booking support—reducing friction and helping users move confidently from idea to confirmed shoot.
